Personal Brand Content Machine - Low Effort, Big Impact Playbook
I’ve grown an early-stage startup from <€1M ARR to €13M, and now I scale my learnings to over 100 early-stage startups as a VC while sharing the journey through my personal brand.
An AI-powered personal brand content machine is a tool designed to help individuals easily create and schedule high-quality social media and blog posts without losing their authenticity.
The process is the same one I’m using for my blog, newsletter, and social media content, which has generated over €1M ARR inbound sales for my agency along with over €30K of annual book sales completely organic by being very consistent in posting and building my personal brand.
In our VC portfolio of over 100 early-stage startups I’ve seen results such as inbound funding offers, high-quality talent pipeline, and early customer pipeline growth with the same process, so I highly recommend it for all individuals from founders to employees to job-seekers or solopreneurs.
Content
- I. Introduction
- What is a personal brand content machine and why it is important
- Why is a personal brand important?
- Tasks we will cover up in this guide Using AI in personal branding Authenticity and AI
- II. Goals and Objectives
- Define the main goals and objectives
- Examples of goals and objectives
- Keep it systematic: tracking and documentation tips
- ChatGPT example prompts
- III. Target Audience
- ChatGPT example prompts
- IV. Content Strategy
- 1. Identify your content pillars
- ChatGPT example prompts
- 2. Conduct a content audit
- ChatGPT example prompts
- 3. Determine your content formats
- ChatGPT example prompts
- 4. Frequency of content production and sharing
- V. Content Creation
- Content Archive
- Creating the archive
- ChatGPT example prompts
- ChatGPT & authenticity
- Other tools
- VI. Promotion and Distribution
- Schedule to keep consistency
- Recycle and repurpose
- ChatGPT example prompts
- Participate in discussion
- ChatGPT example prompts
- Collaborations
- ChatGPT example prompts
- VII. Evaluation and Refinement
- Define the metrics and KPIs
- ChatGPT example prompts
- How to use the data to refine and improve content strategy over time
- ChatGPT example prompts
- Don’t forget the human element
- VIII. Summary
- Bonus: ChatGPT example prompts
You'll get a PDF of Personal Brand Content Machine - Low Effort, Big Impact Playbook